| About Us |
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| Our Vision |
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To position ourselves as the Most Respected Retail Specialty Stores and to be the Number One for every brand that we represent. |
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| Our Mission |
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We commit to excellence, quality and integrity in all aspects of our business. We will continually expand our business based on our
vision, pledging values to satisfy our customers, while taking care of our stakeholders and the community.
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Company Profile
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Digital Asia (S) Pte Ltd was established in October 2002 followed by our proud opening of the 1st Fujitsu Concept Store in the
region. It was designed to deliver a brand-new IT shopping experience with emphases on quality lifestyle and individuality in personal computing.
In 2006, Singapore Tatler, the renowned luxury lifestyle magazine crowned our flagship Fujitsu Concept Store in Funan DigitLife Mall as the "Best Computer Store". The store was crowned again in 2007 and 2008.
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The growth of Digital Asia since its inception has been amazing. Its focus on customer shopping experience and matching their computing
needs resulted in its accelerated sales and elevated its position to be the best Fujitsu resellers for 3 consecutive
years for products such as the Lifebook, Deskpower, Stylistic and Plasmavision.
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The success saw the introduction of other brands like ASUS (No.1 Computer Brand in Taiwan), Compaq
notebooks, Acer notebooks, LapMate (mobile computing accessories), Lexmark (innovative printers such as business inkjet
four-in-ones, laser all-in-ones, photo all-in-ones, colour lasers and low-end monochrome laser printers), Samsonite (travel accessories, bags and luggages -
travelling companion), Victorinox (lifestyle and bags), Timbuk2 (casual bags), Logitech (computer
accessories), Microsoft hardware and popular complementary software such as Microsoft Windows, Microsoft Office, Symantec, etc.
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Today, Digital Asia operates 8 premium retailer stores with includes the 1st concept shop for Hannespree in South East Asia, Hannespree manufactures unique range of
designer's TV with extraordinary esthetics that appeal to every sophisticated customer wanting a bold declaration of their individuality, pride and
personal style.
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Digital Asia has operated a concept store for Samsonite which won the Singapore Tatler's
"Best in luggage store 2006".
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Digital Asia (S) Pte Ltd
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